8 Pages Every Home Service Business Website Should Have

Most home service businesses know their website is important — but few realize which pages actually matter. A strong website isn’t about having dozens of pages. It’s about having the right pages that help homeowners find you, trust you, and feel confident booking your services.

Whether you’re a contractor, electrician, plumber, landscaper, cleaner, or any other home service professional, these are the eight must-have pages your website needs to turn visitors into real, paying customers.

1. Home Page

Your Home page is your first impression — and your biggest opportunity. It should quickly answer the questions every homeowner asks:

What services do you offer?
Why should I trust you?
Do you serve my area?
How do I contact you or book?

A strong Home page includes a clear headline, a simple breakdown of services, trust markers (reviews, badges, associations), and an easy way to get in touch. Think of it as your website’s “front door.”

2. About Page

Homeowners don’t hire strangers — they hire people they trust.

Your About page is where you build that trust by showing the values, story, and expertise behind the business. It doesn’t need to be long. Just authentic, human, and reassuring.

A great About page includes:

Who you are
What you stand for
Your experience
Why customers choose you

It’s a key step in helping potential clients feel comfortable letting you into their home.

3. Services Page (Plus Individual Service Pages)

Your Services page is the menu of everything you offer. But the real magic happens with individual service pages.

For example:

“Electrical Panel Upgrades”
“Kitchen Renovations”
“Furnace Repairs”
“Interlocking Driveways”

Each service deserves its own page because it helps you:

Rank for specific keywords
Show expertise
Answer service-specific questions
Convert customers who know exactly what they need

This structure isn’t just cleaner — it’s better for SEO and increases leads dramatically.

4. Gallery/Portfolio Page

Home service buyers make decisions based on what they can see. That’s why a Gallery or Portfolio page is so powerful.

Before-and-after photos, finished projects, and workmanship close the trust gap instantly. For bigger projects, you can even create individual project pages with details, materials used, challenges solved, and final results.

Your portfolio becomes living proof of your quality — and often the reason a homeowner chooses you over a competitor.

5. Blog/Resources Page

This is where you turn your website into an always-working marketing engine.

A Blog or Resources page lets you:

Answer common homeowner questions
Rank for long-tail searches (e.g., “how to fix a tripping breaker,” “landscaping ideas for small yards”)
Show expertise
Build trust before the customer even contacts you

It doesn’t need to be complicated — just helpful and consistent. The more value you share, the more customers see you as the expert.

6. Contact / Schedule Page

This page should make booking a service effortless.

Clear contact information, a simple form, your service areas, and a strong call-to-action (“Request a Quote,” “Schedule an Appointment,” etc.) help reduce friction.

The goal is simple:
Make it as easy as possible for homeowners to reach out.

7. FAQ Page

A dedicated FAQ page saves time and increases conversions — for both you and your visitors.

Use it to answer common questions like:

Do you offer free estimates?
What areas do you serve?
What forms of payment do you accept?
How soon can you schedule service?

This page removes uncertainty, reduces unnecessary calls and emails, and builds trust for cautious buyers.

8. Reviews & Testimonials Page

Nothing builds confidence like real customer stories.

While you’ll sprinkle reviews throughout the site, a dedicated Testimonials page creates one powerful, centralized place for people to see your reputation. You can include:

Google Reviews
Written testimonials
Video testimonials

For many homeowners/businesses, this is the final page they check before deciding to book.

Final Thoughts

These eight pages aren’t just website “sections” — they’re the digital foundation of your business. When each page is built intentionally, your website becomes a 24/7 salesperson that builds trust, educates prospects, and drives qualified leads.

If your current website is missing any of these pages — or if they aren’t performing the way they should — it may be time for an upgrade.

Ready to build a site that actually works?
Tweakable creates fast, strategic, conversion-driven websites designed specifically for home service businesses.

Contact us today to get started.